Serenity Kids leave series A round with funding for new baby food products
Baby food brand Serenity Kids announced yesterday, June 16 2021, a successful close of $7 million in a Series A financing round led by CircleUp Growth Partners.
The Series A round was joined by Wild Ventures, who have previously invested in the company, as well as other existing investors such as Nick Green, Gunnar Lovelace, Melissa Urban, Katie Wells and Ben Greenfield. Serenity Kids has also been joined by new investors Jason Wachob, Colleen Wachob, Joe DeSena and Max Lugavere.
Serenity Kids was already identified as the number 1 baby food brand to watch by Helio, and with so many investors in their pocket, it’s not likely to change any time soon.
This new round comes six months after Serenity Kids announced a $3 million seed round backed by investors for a total of $14 million.
The Texas-based company was founded in 2016 when the married couple sought high-quality and healthy baby food while starting their own family.
President and co-founder Joe Carr told Crunchbase News, ‘when we went looking for food for our baby, we didn’t like what was out there.’ When the healthy couple’s first products were launched in August 2018, they were immediately branded a success with countless five-star reviews on their eStore page. Now, in 2021 Serenity Kids products are on sale in over 4000 stores in the US including online stores such as Amazon and Thrive Market.
Serenity Kids uses sustainable and ethically sourced organic meat and vegetables in all their meals. They offer purees and broths in 12 different flavours as well as three different grain-free puffs in olive oil or bone broth.
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